To hear them tell it, venture capitalists aren’t too different from entrepreneurs. They build great companies. They create jobs. In short, they feel the entrepreneur’s pain.
But one of the first steps to a decent relationship with a VC is accepting just how different the two of them really are. It is a fact that compared to entrepreneurs, VCs have different loyalties, sometimes diametrically opposed interests, and a lot less at stake.
Having been interacting with VCs for around three decades now, I thought of sharing with you what a VC will not tell you.
So here we go…
1. Savvy VCs understand that less than 1% of venture-backed technology startups will ever achieve a $1B+ mark cap. As a result they seek category potential, not current company performance. They look to identify companies leveraging technology to build and dominate new market categories. If the category is big enough and the category king is dominant enough, current valuation is almost irrelevant. The key to making their investment decisions is understanding category potential and the ability of the category king to define, develop and dominate the space over time. As a result legendary VCs study category potential.