I am approached by hundreds of entrepreneurs every year listing me their respective businesses….Some real polished and focused, others amazingly ineffective and convoluted.
I thought I’d share with you some basic tips as to how you could make your Listing as effective as can be to get my team’s attention along with mine.
It is a fact that some CEOs are masters at communicating their ideas to their teams. Others fare less well if not miserably.
So here are some key general guidelines for your consideration.
1. Don’t oversell: I understand how most successful entrepreneurs are passionate about their businesses, but please don’t bullshit me or sound like an infomercial. Just be yourself and never even think about getting away with any made up a story about you or your track record.
2. Lay Out The Framework: At a high level, you can probably reduce your business to a simple formula. If I’m asking about X, just show me where X fits into your overall formula and we can go from there. Don’t beat around the bush. Be laser-like focused on your answers. I like to set traps and see how you react.
4. Watch your Body Language: Remember that more than 90% of all communications are non-verbal. As humans, we pick up a lot of signals even when we don’t realize we do, and you give them off in the same manner. We pick up eye-rolls, sighs, arm-crossing, boredom, etc…. We know when you’re disagreeing even if you don’t speak. If you disagree or don’t like what somebody says, pay attention not to give this off in body language.
Continue Reading: Listing Your Business.