They say “it’s not what you know, it’s who you know”.
I cannot but (finally and after having ruminated the question for years) wholeheartedly agree.
Some of my greatest ideas and projects went nowhere because I didn’t know the right people yet. And some complicated deals went ever so smoothly simply because I knew the “person in charge”.
In my 30 years in business, this famous quote that my father kept repeating to me ever since I was a teenager, is probably the single most potent business lesson that I have learnt.
At the end of the day and no matter what technological miracles are conceived, people do business with people.
For More: Knowing the Right People