When crowdfunding and marketplace lending came onto the scene there was little interest from Wall Street in these platforms that were mainly working with undesirable startups and sub-prime borrowers. A few years later crowdfunding has become a true contender, eclipsing angel investments and will soon overtake venture capital as the primary method for funding new businesses. And now, platform “crowd” finance is beginning to create large dents in both the emerging and growth equity fields.
This is a critical opportunity for savvy investment firms to use their existing brand to expand their reach toward new customer bases. Tapping into Main Street accredited investors that want to invest alongside institutional players and expanding access to deal flow. One such example of this expansion is Goldman Sachs’ entry into the online lending market.