For your supporters, your organization’s blog is a window into your world. It showcases what matters to you, how you’re achieving your mission, and provides insight into the type of organization you are or want to be. Perhaps most importantly, it’s a critical marketing tool to spread knowledge of your work and the issues you prioritize to millions of potential supporters.
So what do you do to have your Non-profit’s message or blog at the forefront of all?
1. It all starts with fundraising :
Behind every successful and influential organization is a team of people finding the money to fund great work. While your blog shouldn’t only be a vehicle to support the development team, every post is a good opportunity to turn a casual observer or activist into a donor. Make sure your blog contributors – whether within or outside your organization – are fully aware of this. After all, money is the fuel of it all.